Product & Data Analyst · 5 YOE
Sudesh Mandre
I turn product funnels, user behaviour, and messy event data into decisions teams can act on — onboarding conversion, churn, attribution, and 0→1 analytics across fintech and mobility.
Selected impact
+20%
Onboarding conversion via end-to-end funnel dashboards
₹3 Cr
AUM added through segmented, targeted user nudges
−40%
Junk-user volume by fixing acquisition-model quality
20→500
Weekly remittances scaled with a new partner bank
−15%
SIP creation failures via funnel deep-dives & recourse flows
−10%
CAC optimised using multi-touch attribution
Experience
Marketfeed · Bangalore
Associate Lead Product Analyst
Product
Oct 2025 – Mar 2026
- Onboarding pipeline: Built end-to-end funnel dashboards tracking weekly drop-offs, lifting onboarding conversion +20% by surfacing friction points.
- ToFU segmentation: Identified highest-traffic sites and top-converting acquisition sources, improving metric-tracking efficiency 90%.
- User nudges: Cohorted trading users by journey and profitability for personalised comms — ₹3 Cr total AUM added.
- Mutual Funds (0→1): Owned analytics from scratch — data tables, segments, and funnel & health dashboards for the pod's first structured tracking.
Marketfeed · Bangalore
Senior Product Analyst
Product
Nov 2024 – Sep 2025
- Churn analysis: Found non-pledged, low-capital users churn fastest when strategies underperform in the first 3 months.
- Acquisition quality: Flagged models introducing junk users — −40% junk volume and +3% onboarding rate.
- Lead attribution: Mapped Form-1/Form-2 leads to channels by AUM-per-user and built a CRM dashboard for the acquisition & media teams.
- Metric revamp: Consolidated key metrics with functional leads into a single weekly automated mailer.
IndMoney · Bangalore
Senior Product Analyst, US Stocks
Apr 2024 – Sep 2024
- Optimised the onboarding journey for engagement & retention — +7% conversion.
- Scaled wallet funding 20 → 500 remittances/week with a new partner bank via whitelisting logic and funnel tuning.
- Deep-dived SIP funnels — −15% creation failures and −9% deduction failures.
- Fixed Mixpanel data management, building comprehensive onboarding & payment funnel dashboards.
ZoomCar · Bangalore
Product Analyst, Guest Side
Mar 2023 – Mar 2024
- Cut host denials −2% with a new “Fulfillment” metric and platform/car-level dashboard.
- Grew weekly bookings +200 via targeted offers and FTU behaviour analysis across markets.
- Optimised CAC −10% with multi-touch attribution; reduced cancellations −3% by addressing underperforming hosts.
EXL · Gurgaon (VISA)
Consultant-I, Business Intelligence
May 2021 – Mar 2023
- Built Tableau performance-monitoring dashboards for relationship managers with shell automation, across acquirer & issuer risk analytics.
- Aggregated authorization & settlement data into a one-stop view of approval rates, sales, and fraud metrics.
- Mentored the team and led migration of all BI products from Hive to Tusker. The Challenging Newcomer Award, 2021.
Paytm · Noida (Paytm Mall)
Business Analyst, Analytics
Sep 2020 – May 2021
- Wrote SQL over Hive and Python scripts for EDA, visualisation, and breach tracking across lanes.
- Owned daily/weekly/monthly reporting and built shipment projections & supply-chain dashboards in Google Data Studio.
Skills & tools
Languages
SQLPythonPandasNumPyMatplotlibScikit-learn
Analytics & BI
TableauMixpanelGoogle Data StudioExcelJupyter
Data & cloud
Big Data / HiveAthenaRedshiftCloud
Focus areas
Funnel analyticsChurnAttributionSegmentation0→1 metrics
Education & more
National Institute of Technology (NIT), Raipur
B.Tech, Chemical Engineering · CGPA 8.66/10
2015 – 2019
Achievements
- “The Challenging Newcomer Award, 2021” at EXL.
- Placement Convener (2018–19) & Coordinator (2017–18) — led campus initiatives with 10+ companies at NIT Raipur.
- Secretary, IIChE Student Chapter, NIT Raipur (2018–19).