Resume

Product Analyst · 5 years experience
↓ Download PDF

Selected impact

+20%
Onboarding conversion via funnel dashboards
₹3 Cr
AUM added through targeted user nudges
−40%
Junk-user volume via acquisition-model fixes
20→500
Weekly remittances scaled with a new partner bank
−15%
SIP creation failures via funnel deep-dives
−10%
CAC optimised using multi-touch attribution

Experience

Marketfeed · Bangalore
Associate Lead Product Analyst
Product
Oct 2025 – Mar 2026
  • Onboarding pipeline: Built end-to-end funnel dashboards tracking weekly drop-offs, lifting onboarding conversion +20%.
  • ToFU segmentation: Identified highest-traffic sites and top-converting sources, improving metric-tracking efficiency 90%.
  • User nudges: Cohorted trading users by journey and profitability for personalised comms — ₹3 Cr AUM added.
  • Mutual Funds (0→1): Owned analytics from scratch — data tables, segments, and funnel & health dashboards.
Marketfeed · Bangalore
Senior Product Analyst
Product
Nov 2024 – Sep 2025
  • Churn analysis: Found non-pledged, low-capital users churn fastest when strategies underperform in the first 3 months.
  • Acquisition quality: Flagged models introducing junk users — −40% junk volume, +3% onboarding rate.
  • Lead attribution: Mapped Form-1/Form-2 leads to channels by AUM-per-user and built a CRM dashboard.
  • Metric revamp: Consolidated key metrics into a single weekly automated mailer.
IndMoney · Bangalore
Senior Product Analyst, US Stocks
Apr 2024 – Sep 2024
  • Optimised the onboarding journey — +7% conversion.
  • Scaled wallet funding 20 → 500 remittances/week with a new partner bank.
  • Deep-dived SIP funnels — −15% creation failures, −9% deduction failures.
  • Fixed Mixpanel data management across onboarding & payment funnels.
ZoomCar · Bangalore
Product Analyst, Guest Side
Mar 2023 – Mar 2024
  • Cut host denials −2% with a new “Fulfillment” metric and dashboard.
  • Grew weekly bookings +200 via targeted offers and FTU behaviour analysis.
  • Optimised CAC −10% with multi-touch attribution; cut cancellations −3%.
EXL · Gurgaon (VISA)
Consultant-I, Business Intelligence
May 2021 – Mar 2023
  • Built Tableau performance-monitoring dashboards with shell automation across acquirer & issuer risk analytics.
  • Aggregated authorization & settlement data into a one-stop view of approval rates, sales, and fraud.
  • Mentored the team and led migration of all BI products from Hive to Tusker.
Paytm · Noida (Paytm Mall)
Business Analyst, Analytics
Sep 2020 – May 2021
  • Wrote SQL over Hive and Python scripts for EDA, visualisation, and breach tracking.
  • Owned daily/weekly/monthly reporting and built shipment projections in Google Data Studio.

Skills & tools

Languages
SQLPythonPandasNumPyMatplotlibScikit-learn
Analytics & BI
TableauMixpanelGoogle Data StudioExcelJupyter
Data & cloud
Big Data / HiveAthenaRedshiftCloud
Focus areas
Funnel analyticsChurnAttributionSegmentation0→1 metrics